Want fries with that?

celery

Daizi Zheng has created a new kind of food packaging with Stereotype. Project Stereotype’s aim is to change people’s poor eating habits by encouraging them to make better choices — carrots in a pseudo-cigarette box, blueberries in a blister pack, and celery in a french fry container.

Whether the Stereotype marketing project proves successful remains to be seen. An interesting point does surface, however. The creative packaging points to our tricky relationship with food. It’s not just about eating what’s good for us; it’s about having some “fun” while doing it. Our hedonistic tendencies move us out of the bounds of “healthy” many moments throughout our lives. Can you mix healthy and forbidden fun? Maybe so.